Trip 3: Extra Mile – Tracing food … how agdata aids growers

Trip 3: Extra Mile – Tracing food … how agdata aids growers

Farmobile editors | November 26, 2019

Editors note: Take a look back on this year’s observations from the road trips with Jason Tatge, Farmobile CEO .

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One of the trends that continues to grow in our society is that of transparency and traceability. More consumers, and in turn, food companies, want to know how and where their food was grown. Agdata may just be the farmer’s best friend.

Tune in to The Extra Mile from my conversation with Steve Cubbage, Record Harvest president and Farmobile vice president of services. In a “story-behind-the-story,” we discuss the growing push for food traceability and how agdata will play a vital role in the future of growers and agriculture.

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Trip 2: Extra Mile – Farmers take control

Trip 2: Extra Mile – Farmers take control

Farmobile Editors | Published November 13, 2019

Editors note: Take a look back on this year’s observations from the road trips with Jason Tatge, Farmobile CEO .

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The most exciting use cases for data collection technology come directly from farmers. They are the grassroots creators of agronomic and machine data that enriches their operations, optimizes farm and field efficiencies, provides better insights and allows them to monitor and manage their mixed fleet of equipment — in true, real-time.

Below is extended footage from Jason’s on-the-road conversation with Missouri farmer David Seba, Seba Bros. Farms. They talk about how real-time fleet monitoring gives farmers a whole new level of visibility into field performance, machine logistics and employee efficiency.

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Trip 1: Extra Mile – Data to dollars

Trip 1: Extra Mile – Data to dollars

By Farmobile Editors | Published Oct. 30, 2019

Editors note: Take a look back on this year’s observations from the road trips with Jason Tatge, Farmobile CEO .

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Over the past few years, Farmobile’s team and grower-customers have been hard at work, amassing millions of acres of certified Electronic Field Records (EFRs) in the Farmobile DataStoreSM exchange – the U.S. first voluntary data marketplace that connects farmers with qualified data buyers for a new ROI.

Below is extended footage from Jason’s conversation with Mark Bauer, Great Bend Co-op, KS, where they talk about the exchange and the multiple ways in which ground-truthed data is impacting the industry.

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