Trip 1: Extra Mile – Data to dollars

By Farmobile Editors | Published Oct. 30, 2019

Editors note: Take a look back on this year’s observations from the road trips with Jason Tatge, Farmobile CEO .

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Over the past few years, Farmobile’s team and grower-customers have been hard at work, amassing millions of acres of certified Electronic Field Records (EFRs) in the Farmobile DataStoreSM exchange – the U.S. first voluntary data marketplace that connects farmers with qualified data buyers for a new ROI.

Below is extended footage from Jason’s conversation with Mark Bauer, Great Bend Co-op, KS, where they talk about the exchange and the multiple ways in which ground-truthed data is impacting the industry.

EXTRA MILE EXERPTS

Jason: Ultimately, the whole idea around Farmobile –  from its PUC data-collection device and Farmobile DataEngineSM platform (which standardizes raw data) to the Farmobile DataStoreSM – is to create a standard EFR (Electronic Field Record) for every field activity or data layer that happens within a field boundary. The goal is to give growers valuable, actionable data from spring pre-plant and planting through harvest.

Jason: So for the first couple years, we were really concerned on that plant and harvest layer. And then we started to get inquiries from the data buyers, saying, “Hey, is there any way you have the crop protection layers on here that we could add in to it? Is there any way we could get the fertility layer on here, we could add in to it?” … had five layers of data, which included a couple crop protection layers, a fertility layer, the planting layer and the harvest layer. That’s really what we’re starting to see when we talk about the Farmobile DataStore and EFR. If we’re good at collecting that data and organizing it the way we need to, it’s more useful for growers in their daily operations.

We’re really creating a net new dollar to the farmer whenever they monetize. But the really interesting part is, that data can be sold over and over and over again. It’s not like your crop where you (the grower) get, really, one chance to sell it. (With the exchange) you get as many chances to sell it as you want.

Mark: When I first heard that you guys were allowing growers to sell their data, the first thing that came to my mind was … “I don’t know if I could ever see anybody wanting to sell their data.”

But actually, as we’ve talked to more guys, they’re kind of ‘about it.’ They’re a little more open. They want to know who it’s going to, which is what happens. But just like you said, that’s another income possibility. And especially with the markets like they are now, and farm income being down, if that could pay the bills a little bit, well …

Jason: The combination of that and the zones you were talking about earlier, right? That’s going to make some people pretty happy.

Mark: Yeah. Yeah it is. I think in the long run it’s going to be a big deal.


Continue reading for more of the conversation in Trip 1: Data “truths” hunches.

Learn more about Farmobile or check out the Farmobile Blog!


SPECIAL THANKS to Mark Bauer and Great Bend Co-Op for coming out on the road with us! To learn more about them, visit their website here.

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