Founders & Execs
Co-Founder & CEO
Jason Tatge serves as CEO. Jason has been a driving entrepreneurial force behind leading internet & Ag-Tech companies for over 15 years. His previous company, Farms Technology, created an electronic marketplace to automate grain transaction and risk management processes, offering automated hedging algorithms accessible via smartphones and tablets. Farms Technology was purchased by DuPont/Pioneer in December 2012.
Following the successful exit of Farms Technology, Jason became intensely focused on using IoT devices to passively collect data from farm equipment as farmers operate on their land. Half of U.S. farmers leave this valuable data locked in their machines. Farmobile was created to provide Farmers with real time access and ownership to their farming information.
Jason earned a degree in Financial Economics from Gustavus Adolphus College in St. Peter MN and an MBA from The Fogelmen School at The University of Memphis. Jason served as the Pipeline Member President, and is actively involved with the Entrepreneurial community. Jason and his wife live in Bucyrus, KS and have two children.
Co-Founder and Director of Equipment Business Development
Heath Gerlock grew up row-crop farming and raising a variety of livestock in Southwest Iowa. Grandparents, aunts, uncles, his brother, sister and their families continue to farm. The challenges of farming during the 80’s and 90’s cultivated creativity, resourcefulness, a strong work ethic, and a passion to solve agriculture challenges.
Heath pursued a career in technology in 2000. In the decade following he successfully deployed hardware, internet, and mobile technology solutions for healthcare, agriculture, weather, finance, and ministry non-profits. Heath has honed skills in a variety of design disciplines ranging from traditional print, interactive displays, and mobile and web user interfaces.
He is passionate about Agriculture, simplifying user experiences, and creating technology entirely in service of the customer.
Co-Founder and Director Engineering
Randy grew up and attended school in the Cornhusker state. His engineering pursuits have lead him to positions in the PC, cellphone, automotive, and healthcare industries. Randy has used his expertise in embedded systems and communication system design to develop products for HP, Intel, Stanley, Samsung, and Motorola.
Working in the Ag industry has allowed Randy to get his boots dirty -literally. Driving over 70,000 miles to farms, and getting on hundreds of machines, Randy has learned a few things. His goal is to normalize data from a lot of disparate systems, so it can be collected and managed in a single place. The precision Ag landscape can be confusing, but Farmobile is working hard to clear up the picture when it comes to data.
Randy knows there is always another machine or system out there to be learned, and he’ll be on the road to figure it out.
VP of Product, Insurance Business Development Lead
Born and raised on a corn, soybean and beef cattle operation in rural Missouri, Matt holds a bachelor’s degree in mathematics from Avila University, graduating summa cum laude. Matt began his career with the USDA’s Risk Management Agency (RMA) holding various roles on the actuarial team, new product development, and later managing a team of economists. Combining rural roots with mathematics, Matt was able to represent the ‘voice of farmer’ as an early Product Team member, and also led Climate’s Overland Park, KS insurance office.
Having made farm visits in some 30 states, Matt is always eager to learn about the uniqueness of a new region. While his brother continues to run the fifth generation farm located outside St. Louis, Matt resides in Leawood, KS with his wife and three children.
Chief Technology Officer
Chris has 33+ years of experience and has worked extensively across all the major computing platforms ranging from mainframe to mobile technologies. Throughout his career, he has been an early stage contributor specializing in startup ventures.
Prior to his most recent startup venture, Chris was the CTO of a well-established technology consulting firm in Kansas City helping both local and regional clients achieve demonstrable returns on large scale technology investments.
With a diverse background in executive leadership and as an entrepreneur, Chris understands the value of capital investment and how critical decision-making drives innovation while balancing the financial objectives of the business.
Chief Operating Officer
Jessi has an extensive background in Finance, HR, and startup-to-success tech companies. Prior to joining the Farmer Power team at Farmobile, she was a founding employee and CFO of BATS Global Markets, a Kansas City based global stock exchange. She led many key projects and back office functions from BATS’ inception in 2005 and through its national and global high-growth stages. Previously she held the positions of Controller and Equity Trader at Tradebot Systems, a proprietary trading firm.
Jessi graduated from the Bloch School of Business at the University of Missouri – Kansas City with degrees in Finance and Economics. Jessi and her fireman husband live in Kansas City, MO and are the proud parents of three incredible kids. Jessi is driven to empower personal and company growth as Farmobile puts the true value of real-time data in farmer’s hands!