Co-founders + executive team
JASON TATGE
CO-FOUNDER
CEO
Jason Tatge serves as Farmobile’s CEO. A driving force in the Midwest’s entrepreneurial community, Jason has been leading internet and agtech companies for more than 15 years. His previous company, Farms Technology, created an electronic marketplace to automate grain transaction and risk management processes, offering automated hedging algorithms accessible via smartphones and tablets. Farms Technology was purchased by DuPont/Pioneer in December 2012.
Following the successful exit of Farms Technology, Jason became intensely focused on using IoT devices to passively collect data from farm equipment as farmers operate on their land. Half of U.S. farmers leave this valuable data locked in their machines. Farmobile was created to provide Farmers with real time access and ownership to their farming information.
Jason earned a degree in Financial Economics from Gustavus Adolphus College in St. Peter MN and an MBA from The Fogelmen School at The University of Memphis. Jason served as the Pipeline Member President, and is actively involved with the Entrepreneurial community. Jason and his wife live in Bucyrus, KS and have two children.
RANDY NUSS
CO-FOUNDER
DIRECTOR MACHINERY INTEGRATION
Randy Nuss, Farmobile’s director of engineering, grew up and attended school in the Cornhusker state. His engineering pursuits led him to positions in the PC, cellphone, automotive and healthcare industries. Randy has used his expertise in embedded systems and communication system design to develop products for HP, Intel, Stanley, Samsung and Motorola.
Working in the agricultural industry has allowed Randy to get his boots dirty, literally. Driving over 70,000 miles to farms and getting on hundreds of machines, Randy has learned a few things. His goal is to standardize data from disparate systems, so it can be collected and managed in a single place. The precision agriculture landscape can be confusing, but at Farmobile he is determined to bring clarity to ag data.
Randy knows there is always another machine or system out there to be learned, and he’ll be on the road to figure it out.
HEATH GERLOCK
CO-FOUNDER
Heath Gerlock grew up row-crop farming and raising a variety of livestock in Southwest Iowa. Grandparents, aunts, uncles, his brother, sister and their families continue to farm. The challenges of farming during the 80’s and 90’s cultivated creativity, resourcefulness, a strong work ethic, and a passion to solve agriculture challenges.
Heath pursued a career in technology in 2000. In the decade following he successfully deployed hardware, internet, and mobile technology solutions for healthcare, agriculture, weather, finance, and ministry non-profits. Heath has honed skills in a variety of design disciplines ranging from traditional print, interactive displays, and mobile and web user interfaces.
He is passionate about Agriculture, simplifying user experiences, and creating technology entirely in service of the customer.
CHRIS SCHIBI
CHIEF TECHNOLOGY OFFICER
As Farmobile’s chief technology officer, Chris Schibi leverages his 33+ years of technology experience. He has worked extensively across all of the major computing platforms ranging from mainframe to mobile technologies. Throughout his career, he has been an early-stage contributor specializing in startup ventures.
Prior to his most recent startup venture, Chris was the chief technology officer of a well-established technology consulting firm in Kansas City. While there, he helped local and regional clients achieve demonstrable returns on large-scale technology investments.
With a diverse background in executive leadership and as an entrepreneur, Chris understands the value of capital investment and how critical decision-making drives innovation while balancing the financial objectives of the business.
STEVE CUBBAGE
VP OF DATA SERVICES
Steve’s background in the precision agriculture arena has its roots back to 1999 when he created his own precision ag services firm Record Harvest. He is a fourth generation farmer and is a graduate of the University of Missouri-Columbia with B.S. degrees in agricultural economics and agricultural journalism.
The knowledge and the foundational business model for Record Harvest came from the precision activities implemented on his farm starting in 1995. It was then that he was able to convince his dad to put a yield monitor on their John Deere 9500 combine and start using GPS grid soil sample data.
Learning how to extract value from this information collected at the grower level for their benefit has been Steve’s motivation and direction since the beginning.
NATHAN OTTO
VP OF CUSTOMER OPERATIONS
Nathan Otto serves as Farmobile’s vice president of customer operations. Nathan was raised on his family’s crop and livestock farm in central Missouri.
While getting a bachelor’s degree in agriculture, Nathan discovered geographic information systems (GIS) leading him to shift focus from animal science to a career in technology. Nathan’s career began with implementing geospatial solutions across several industries including defense, railroads and rural water systems.
Joining Farmobile in 2017, he has combined his passion for agriculture and technology; first by serving on the product team and now, leading customer operations. Nathan is dedicated to delivering technology solutions that meet agriculture’s challenges and helping family farms to succeed and grow. He lives in Lee’s Summit, MO with his wife and two children.
JOAN ARCHER, Ph.D., J.D.
GENERAL COUSEL
Prior to joining Farmobile, she was a partner in Husch Blackwell LLP’s Kansas City office. Well-known for her legal accomplishments in food and agribusiness, while in private practice, Joan counseled clients on intellectual property and licensing matters, food safety regulations, and data privacy. She also is a seasoned intellectual property and commercial trial attorney.
Joan has repeatedly been recognized by Super Lawyers in the area of intellectual property litigation and has been named one of the top 50 female attorneys in Kansas and Missouri and top 100 attorneys in the Kansas City metropolitan area. Joan is involved in a leadership role with the American Bar Association’s Section of Litigation.
A tireless advocate for farmers’ data rights, Joan is a frequent speaker at AgTech conferences.
JUSTIN HEATH
SENIOR VICE PRESIDENT OF SALES
Justin grew up in Indiana working on his neighbor’s swine operation, with local farmers across the many facets of row crop production and was heavily involved in 4-H and FFA throughout his youth.
After high school, Justin served 5 years on active duty in the United States Marine Corps, primarily stationed in Quantico, VA serving with the elite HMX-1 Presidential Helicopter Squadron.
For the last 15 years, Justin has worked in the ag tech space in a Sales and Marketing leadership capacity with companies like DuPont Pioneer, Ag Leader Technology, PrecisionHawk, Smart Ag and IBM. Over this time, he has intentionally pursued opportunities to leverage his passion for leadership, developing high functioning teams and driving creation and execution of corporate strategy.
BRADFORD WARNER
VICE PRESIDENT BUSINESS DEVELOPMENT – SUSTAINABILITY
Bradford brings Farmobile more than two decades of diverse experience with both industry and consumer markets. His work with agricultural information systems, consumer packaged goods, and sustainable food ingredients has spanned market planning, product development, business development, marketing and sustainability roles.
Previous to Farmobile, Bradford developed sustainable sourcing, food ingredient and logistics businesses for Agspring and served as Director of Marketing for On Demand Technologies and Embarq Logistics. He has also held management and consulting roles within in the telecom, engineering, healthcare and media industries. He currently sits on the board of the Food Equality Initiative, a non-profit focused on improving access and availability of free-form foods for those in need and advises active food waste prevention efforts.
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