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Farmobile software related to the Farmobile PUC™ device is covered by CA 2888742 and U.S. Patents Pending.
By Jason Tatge | Oct. 9, 2020
Editor’s note: Late summer, I had the good fortune to catch up with Ernie Chappell, CEO and founder of EFC Systems, in Iowa. We did our own crop tour as we traveled down rural roads.
From the Driver’s Log, 2020: I’ve known Ernie Chappell for a long time. As CEO and founder of EFC Systems, based in Brentwood, TN, he is one passionate innovator. Ernie will tell you that the single most important theme that has fueled EFC’s development relates to using otherwise “boring” accounting information to fuel the kind of data-based intelligence for better managing a digitally-engaged agribusiness. Ernie knows that a healthy ag company means better service available for today’s farmers, who face unparalleled challenges.
Those ag retailers, agronomists and farmers, who work directly with EFC Systems, know there is a whole lot to learn about ERPs and the Merchant AgTM accounting system, FieldAlyticsTM precision agronomy and the AgSolver® field-level financial performance capabilities. So, I won’t go there; but here are three key learnings from my road trip with ag software guru, Ernie Chappell.
By Jason Tatge | Oct. 9, 2020
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From the Driver’s Log: Kerry and Angela Knuth are owners of the Knuth Farms, Mead, NE — fourth-generation grain operation farmed with their sons, Gregory and Garrison. As early adopters and advocates of real-time data collection, Angela and Kerry are members of the Farmobile Founding Farmers. They are pioneers in ag tech and understand the true value data can bring to help improve operational decisions and sustainable practices. The Knuth’s care about being good stewards of the land and building an ag-legacy for the next generation.
The Knuths shared what they’ve observed and learned from their own ag tech journey. They shared so many key learnings about their data journey but here are several that stand out.
Continue reading for more of the conversation on Extra Mile – Organic Market Demand.
Learn more about Farmobile or check out the Farmobile Blog!
SPECIAL THANKS to Angela and Kerryfor hitting the road with me! To learn more about them, visit their website here.
By Jason Tatge | Published Aug. 25, 2020
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Editor’s note: Road trips change their meaning during a pandemic. We’ve all had to alter our thinking about randomly climbing into someone else’s cab or car. So, we adapt – like Jason Tatge, Farmobile CEO, and Greg Peterson, a.k.a. Farm Journal’s “Machinery Pete,” who opted in early April for a virtual road trip from an iPad in Big Red’s front seat.
From the Driver’s Log, 2020: Sometimes your professional life and college days intersect in business. My wife and I are grads of Gustavus Adolphus College in St. Peter, MN, where the slogan is “Strength Comes to Us From Heaven.” Maybe it was just coincidence, but Episode 1 / Season 2 found me virtually trucking with Greg Peterson, a fellow Gustavus grad and basically the blue-book for farm equipment. It was a lively conversation – a true bright spot in an uncertain pandemic spring.
Greg is a digital pioneer known by farmers for 30+ years as “MachineryPete”. His online auction is the fastest-growing marketplace for buyers and sellers of used farm equipment offering a vast selection of equipment listings in one place with innovative search tools that make it easy and fast to find relevant equipment. Founded in 1989, Machinery Pete has come a long way since its beginnings in Greg’s home office in Rochester, MN where he passionately researched, tracked and reported on auction prices. In 2014 Farm Journal and Machinery Pete partnered to provide a more efficient marketplace for buying and selling used ag equipment. We had a fantastic conversation. And I learned how farmers and dealers digitally-engage in the used machinery market and what forces most affect purchasing — even during a pandemic.
I learned a lot of amazing things about online auctions from my Truckin’ talk with Greg. Here are three:
Greg Peterson, a.k.a Machinery Pete
“Yeah. People know me as that crazy auction guy.”
I can’t wait to hit the road, again, with Greg — next year during safer times.
By Farmobile Editors | Published Sep. 10, 2020
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We’re at a point with agricultural data where we are starting to reach digital harmony. There is now able to be a symbiotic convergence between lenders, insurers and agronomists based on ground-truthed ag data.
Tune in for the Extra Mile from my conversation with Jeff Johnson, where we talk about the Centra Sota precision program, Yield Quest and the multiple benefits of being able to manage to more of a field profitability level. Plus what that means for interacting with the market.
Farmobile editors | Published Sep. 10, 2020
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From the Driver’s Log. I was very excited to take a trip back to my home state, Minnesota, to visit with Farmobile Services+ first client – Centra Sota’s CEO Jeff Johnson. Jeff is a progressive leader with a top-notch precision ag team; which continually looks for new ways to help farmers prosper through the use of results-based solutions and technologies, all driven by better data.
Farmobile editors | December 23, 2019
Editors note: Take a look back on this year’s observations from the road trips with Jason Tatge, Farmobile CEO .
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From the Driver’s Log, Summer. Andrew Gladden, chief information manager for Luckey Farmers Co-op, is an ex-marine turned agtech specialist. With a focus on stewardship, the Ohio cooperative is enrolled in the 4R Nutrient Stewardship Certification program. “4R” is a voluntary nutrient management program centered on best farming practices that are Right Source of Nutrients at the Right Rate and Right Time in the Right Place.
Here are three Farmobile takeaways from Jason’s road-trip with Andrew Gladden:
By Jason Tatge | November 26, 2019
Editors note: Take a look back on this year’s observations from the road trips with Jason Tatge, Farmobile CEO .
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To no surprise, my ride with Steve Cubbage, Record Harvest president and Farmobile vice president of services, was as informative as it was fun. Here are my key three takeaways from my talk with Steve:
By Jason Tatge | Published November 13, 2019
Editors note: Take a look back on this year’s observations from the road trips with Jason Tatge, Farmobile CEO .
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From the Driver’s Log, Summer. David Seba, MO farmer, is a longtime friend and one of the founding farmers (early adopters), who provided insight for building Farmobile data collection technology. So I’m thrilled we had the chance to catch up. Here are my key three takeaways from my road-talk with David:
By Jason Tatge | Published Oct. 30, 2019
Editors note: Take a look back on this year’s observations from the road trips with Jason Tatge, Farmobile CEO .
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From the Driver’s Log, Spring 2019:Mark Bauer is a great guy and I was thrilled he was able to go truckin’ with me this past spring. During our trip through central KS, Mark and I discussed what it means to have a digital strategy on the farm and how we can translate data into decisions. (We also talked about how real-time data creates true fleet value for his co-op.) Mark is a Precision Ag Specialist at the Great Bend Co-op, where he combines his love for agriculture, and, obviously, technology to help growers optimize crops and return on investments.